Helping Gore District to become a top place to live in New Zealand


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City Branding is the use of marketing techniques to give a city a unique identity in the minds of citizens, visitors, companies and investors. GORENZ.COM acts as a gateway to the region of Southland. Our job was to create a website that shows off all the benefits of Gore and the surrounding areas.

Project Details


An information packed, easy to navigate Umbraco website that showcases custom event display and a nifty “Submit your event” feature for those wishing to hold event in the Gore region. Aimed at highlighting the various offerings of Gore, visitors can find out information about accommodation, restaurants and tourism activities (fly fishing, anyone?).


Divided in to three main categories, the site gives information to users on Living in Gore, Business in Gore and Visiting Gore. Acting as the promotional show piece of the region the website needed to be mobile responsive and full of information to help visitors get the best of the region.


“The Hustle was initially recommended to us by another company that has worked with them previously. We needed a company that would provide us with the full package experience of a Website, Marketing and Technical support. That is why we chose to work with The Hustle. They offer great support and delivered the website on time with no hassles. Communication with the team was high and very professional. We are very happy with the service they provided us and will definitely use them again. We recommend The Hustle to anyone looking for the full package service”

View impact examples: https://tinyurl.com/yxpnj8r2 https://tinyurl.com/y55hv7ng https://tinyurl.com/y4bxx2cb https://tinyurl.com/yymudxas


Gore Regional Council

Project title

Gore Digital Platform & City Branding


Custom Website Design




Gore, Southland, NZ

mobile device image of umbraco 7 website
listings website showing categories built on umbraco
umbraco website mock up in ipad
custom development for event submissions on website
branding focussed on emapthy understanding and value