and optimisation
Speed up your website.
The speed of a website in 2025 is one of the performance factors to look at when trying to understand how your WordPress site ranks in search engines. If your pages can load quicker, this could have a positive effect on your Google search rank, which in turn improves the user experience - nobody likes waiting for a web page to load.
How improving performance can benefit your website
Improve user experience.
If your website loads fast, visitors will be more likely to trust and enjoy using your website, and engaa positive way.ge with your site in
Reduce bounce rate
A slow website can turn potential customers away and lead to a higher bounce rate. Optimising your site for speed helps keep visitors engaged and encourages them to stay longer.
Improve search rankings
Google factors page load speed into how it evaluates website quality. A faster site earns a higher quality score, which can lead to improved search engine rankings.
Reduce server resources
By optimising the pages and assets of your WordPress website, you can reduce server resource requirements, saving you more money in the long run.
Why Speed Really Matters.
Search Engine Rank
Google ranks websites using a range of metrics, and speed is a key factor. Faster-loading sites are seen as more valuable to users, which can result in better search rankings compared to slower sites.
If you want strong performance in search results, your website needs to load quickly. Higher rankings not only improve visibility but also attract more engaged visitors and potential customers.
Pay Per Click Score
When running a pay-per-click campaign on platforms like Google or Facebook, your landing page is evaluated and assigned a quality score.
Pages that are relevant to the ad and load quickly tend to receive higher scores. A lower score can increase the cost of your campaign, making it less efficient.
By improving your landing page and achieving a higher quality score, you can significantly reduce your ongoing PPC costs—sometimes by more than 50%.
Return On Investment
After investing time into improving your search engine rankings and money into optimising your pay-per-click campaigns, it’s essential to make sure your website delivers a strong first impression.
A fast-loading site not only enhances the user experience but also builds trust with your visitors. It makes it easier for them to take action, helping turn clicks into customers and improving your overall return on investment.
Happier Customers
Improving your site speed isn't just about having a fast website for the sake of it. It plays a critical role in the success of your SEO, marketing, and online conversion efforts.
Speed optimisation is one of the most impactful upgrades you can make, offering long-term value that supports every part of your digital strategy.
What do we actually do?
We begin by assessing your website’s speed along with key external factors like DNS and hosting performance. From there, you can engage us to carry out a tailored speed optimisation service, which may include some or all of the following improvements based on your needs and budget.
Initial Speed Tests
We have a few go-to speed tests that give us an indication of the current state of your sites health. We use these tests as a benchmark to cmompare the improvements to at the end.
Hosting Review
We evaluate your current web hosting setup and may recommend a change if it’s holding your site back. We consider whether the hosting is slow or low-quality, if it’s located close to your target audience, whether it’s properly configured, and if it provides the right resources to support your website effectively.
Server Optimisation
If your hosting provider is a good solution - To get the best possible results from your site we will make updates, tweaks and improvements to your server setup if needed.
Plugin Review
We review your plugins and make recommendations to reduce the number of plugins (particularly known plugins that slow down your website).
Plugin + Core Updates
We run the plugin and platform core updates - if your plugins are seriously out of date, this can be a cause of slow sites (as well as being a security hole).
Image Optimisation
Without reducing quality, we use lossless compression to optimise the images on your site. We also auto-compress any images you upload in the future.
Minify/Combine JS and CSS
We minify and compress all scripts and styles, add cache expiration headers to local assets and move styles to the head along with scripts to the footer.
Render-Blocking Resources
We move the JS/CSS files, icon fonts and Google fonts code (with pre-load) where they won't slow down the loading time of visual elements of the page.
Enable GZIP Compression
We enable Gzip compression on your server which leads to using less resources, reducing loading times and an overall faster website.
Lazy Load Images
We can set up lazy loading images across your site (so they only load when you need them), which reduces load time and bandwidth costs.
Cache Setup
Your cache configuration is one of the main factors when it comes to improving your site speed. We will install and setup the a caching system.
Cloud Flare/CDN Setup
A Content Delivery Network like Cloud Flare serves your website from alternate servers around the world closer to visitors geographical location.
Let's talk about your project.
So, that's enough about us. Let's talk about your project and how we can help you to start/improve/finish your website. How can we improve your digital presence?
- PHONE +64 03 474 0869
- EMAIL hello@thehustle.nz
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Address
90 Crawford Street, Dunedin, 9016