Services
- Content Migration
- Web Design
- Hosting
Summary
Modernising a Craft-Focused Brand With Speed, Simplicity, and Subtlety
Period
January to June 2018
Modernising a Craft-Focused Brand With Speed, Simplicity, and Subtlety
Bays Joinery has been producing high-quality, custom-made interiors since 1992. From kitchens and bathrooms to bespoke furniture and architectural joinery, their name is known across Nelson and Marlborough for precision, detail, and award-winning design. As their work continued to evolve, their website needed to keep pace offering a better way to showcase their portfolio, engage new clients, and support the professionalism their brand is built on.
Second Section Title
Our job was to improve how the site performed behind the scenes. We optimised load times, cleaned up the codebase, and ensured the site was responsive across all devices. It wasn’t about reinventing the look, it was about making the site faster, more reliable, and easier for both the Bays team and their visitors to use. With image-heavy project pages and detailed service offerings, performance and clarity were key. The updated site now supports the way Bays Joinery works: considered, well-built, and future-ready. Prospective clients can browse projects without friction, and the team can showcase their capabilities with confidence. It’s a technical uplift that complements the craftsmanship they’ve been known for over 30 years.