Want to drive traffic to your website?
Are you looking to grow your business? Search engine optimisation(SEO) can help. We can help with all sorts of search engine optimisation services in New Zealand (we don't off-shore, everything is done in house) including but not limited to: Website audits, reporting(we've built a full marketing suite that will deliver a tailored monthly report on performance), on-site and off-site optimisation, ethical link building(no spammy link stuffing or dodgy snake oil salesmen) and long-term SEO strategies.
How fine tuning your SEO strategy can help your business.
More traffic
We give your business' new or existing website greater exposure by showing up higher in search engines for more search terms.
Reduce bounce rate
We bring more potential qualified customers to your website, using keywords and phrases that have been thoroughly tested and analyzed .
Drive sales
We make the most of all that new traffic and help you to grow your revenue by optimising the on-site content and work flow for the highest possible conversions.
Let customers find you
We tailor your website content, analyse and optimise your keywords so your site shows up in search however your customers are trying to find you.
What do we actually do to improve your SEO?
Market Research.
The first thing we do is analyse the competition, industry and the marketplace. We then evaluate suitable keywords and phrases that will help your website rank better.
Site Analysis
We check your existing website for any errors and audit your website to make sure you're following best practices so that it can be found by search engines.
Initial Report
From the research and analysis, we put together a report outlining the current state of your website, along with any recommendations and strategies to optimise the site.
On-site SEO
Audit your site by changing titles, keywords, meta descriptions, headings, content etc by following the SEO guidelines set out in the initial report.
Content Strategy
We help you to craft your message with SEO in mind along with a future content strategy to scale your SEO growth to bring more traffic to your website.
Site Speed optimisation
Everyone likes a fast site, including Google. So we analyse the website and server speed and fix any speed issues that may be slowing down the site.
Sitemap Generation and deployment
We create a sitemap for your site and submit it to Google. This makes it easier for the search engine bots to understand how your site data flows.
Review, Report, Repeat
Each month we review the effects of the changes and report on the outcomes. We then implement further improvements as per the original SEO strategy.
How our automated marketing platform works.
We've built a sweet marketing platform that takes the headache out of Search Engine Optmisation.
Keyword Analysis
Uncover high-performing keywords that drive traffic and conversions. Track keyword trends, search intent, and discover untapped opportunities to dominate your niche.
Monthly Reporting
Receive clear, automated reports summarizing key metrics, growth patterns, and campaign performance. Stay informed and ready to act, without the guesswork.
Charting and Analytics
Visualize your marketing performance through dynamic, customizable charts. Dive deep into user behavior, channel performance, and ROI—all in one dashboard.
Competitor Analysis
Gain insight into your competitors’ strategies with real-time data on their rankings, ad spend, and content performance. Spot gaps and take advantage of them.
Broken link and site issue detection
Identify and fix broken links, slow-loading pages, and crawl errors before they hurt your SEO. Keep your site healthy and user-friendly with ongoing scans.
SEO recommendation engine
Get AI-driven, actionable SEO recommendations tailored to your website and goals. Optimize faster with prioritized fixes and strategic guidance.
Other frequently asked questions about SEO
Why use a search engine optimisation service?
Search engine optimisation is more than just adding keywords to a website. An SEO service brings deep expertise in improving your website’s visibility, attracting high-quality traffic, and helping your business grow sustainably. Here’s why it’s worth investing in:
1. Expertise and Strategy
SEO professionals understand how search engines work, stay updated with algorithm changes, and use tested strategies to improve your site’s rankings. They bring a strategic, data-driven approach that goes beyond guesswork.
2. Time and Resource Efficiency
Effective SEO takes ongoing effort—technical fixes, content creation, analytics, and more. By outsourcing to an SEO service, you free up your time and internal resources while ensuring the job gets done right.
3. Better Results, Faster
With access to advanced tools and industry insights, SEO services can identify quick wins and long-term opportunities. This accelerates your growth compared to a DIY approach.
4. Competitive Advantage
Your competitors are investing in SEO. Without it, you risk losing visibility and customers to better-optimised businesses. A professional SEO service helps you stay ahead in a crowded digital marketplace.
5. Long-Term ROI
Unlike paid ads that stop delivering once you stop paying, SEO builds lasting value. An SEO service helps lay the groundwork for consistent organic traffic and conversions, providing compounding returns over time.
Can't I just do it myself?
Can I manage SEO on my own without hiring an expert?
You can handle basic SEO tasks if you have the time and willingness to learn. However, effective SEO goes far beyond surface-level tweaks. It involves deep technical knowledge, content strategy, data analysis, and ongoing adaptation to search engine algorithm changes. Without expertise, it’s easy to waste time on ineffective or outdated tactics.
What are the risks of DIY SEO?
Mistakes in SEO—such as keyword stuffing, poor site structure, slow loading times, or building bad backlinks—can actually harm your search rankings. Even well-intentioned efforts can lead to penalties if they don’t follow best practices. Recovering from such damage can be difficult and costly.
How much time does SEO take to learn and execute?
SEO is a long-term commitment that requires continuous monitoring, testing, and optimization. For business owners and marketers already wearing multiple hats, dedicating the hours needed to do SEO properly often isn’t realistic.
Why might my DIY efforts fall short?
SEO is increasingly complex, with ranking factors including user experience, technical performance, mobile-friendliness, content relevance, and link authority. Without professional tools and up-to-date knowledge, your efforts may not produce the visibility or traffic you’re aiming for.
Can I get the same results as an SEO agency?
While it’s possible to improve your SEO somewhat on your own, agencies bring the combined power of tools, expertise, and experience. They can uncover opportunities and issues you might never detect—maximizing performance far beyond what most DIY approaches can achieve.
How are Search Engine Optimisation and Search Engine Marketing different?
Are SEO and SEM the same thing?
No, they’re not the same. While both aim to increase visibility in search engines, SEO focuses on earning organic traffic through content and site improvements, while SEM involves paid advertising like Google Ads to appear in sponsored listings.
What is Search Engine Optimisation (SEO)?
SEO is the process of optimising your website to improve its ranking in unpaid (organic) search results. This includes technical optimisation, content creation, keyword research, backlink building, and enhancing user experience to attract and retain visitors.
What is Search Engine Marketing (SEM)?
SEM refers to paid strategies to increase visibility in search engines. It includes PPC (pay-per-click) advertising where you bid on keywords to appear at the top of search results. Google Ads is the most common SEM platform.
Which delivers faster results—SEO or SEM?
SEM delivers faster results because your ads can show immediately after launch. SEO takes longer—often several months—but offers long-term benefits and sustained traffic without ongoing ad spend.
Do SEO and SEM compete with each other?
Not at all. They can complement each other. SEM can drive instant traffic while your SEO builds authority over time. Many businesses use both to maximize their reach at different stages of growth or campaign goals.
Which is better for my business: SEO or SEM?
It depends on your goals and timeline. If you need quick visibility or are promoting a short-term offer, SEM might be ideal. If you’re focused on long-term growth and brand credibility, SEO is a more sustainable investment. Many businesses benefit most from a tailored mix of both.
How much does search engine optimisation cost in New Zealand?
What is the typical cost of SEO services in New Zealand?
SEO services in New Zealand typically range from $500 to $5,000+ per month, depending on the scope, goals, and provider. Smaller local businesses may spend at the lower end, while larger businesses or e-commerce sites often require more intensive strategies and higher investment.
Why is there such a wide price range?
The cost varies based on factors like the size of your website, competition in your industry, how aggressive your goals are, and whether the service includes technical fixes, content creation, ongoing optimisation, or link building. Agencies with proven track records and specialised tools often charge more for the value they deliver.
Are there one-off SEO services available?
Yes. Some providers offer one-off audits or fixes starting from $300 to $1,500, ideal for businesses looking for direction or quick wins. However, one-off services usually don’t provide the ongoing support required to grow and maintain rankings long term.
Is it worth investing in monthly SEO services?
Yes—if consistent traffic and long-term visibility are important to your business. SEO is not a one-time task; it requires continual adjustments, content updates, and monitoring. Monthly services provide sustained improvement and protection against changes in search engine algorithms.
Can I get good SEO results on a small budget?
You can make progress on a smaller budget, especially if you’re a local business in a low-competition niche. However, results may take longer and be more limited in scope. A clear strategy and realistic expectations are essential when working with limited resources.
What should I look for in an SEO package?
A good SEO package should include a technical audit, keyword research, on-page and off-page optimisation, regular reporting, and a roadmap for growth. Make sure the provider is transparent about what’s included and avoids promises of “guaranteed #1 rankings,” which are often unrealistic.
Can ChatGPT or another AI tool do SEO for me?
Can AI tools like ChatGPT handle my SEO completely?
AI tools like ChatGPT can support and accelerate many SEO tasks—such as generating content ideas, drafting meta descriptions, identifying keyword opportunities, and analysing site structure. However, they are assistive tools, not full replacements for a comprehensive SEO strategy that includes technical audits, competitive analysis, backlink building, and strategic decision-making.
What parts of SEO can AI help with?
AI tools can significantly boost productivity in tasks such as:
Keyword research and clustering
Content ideation and blog draft creation
Writing SEO-friendly titles, meta tags, and descriptions
Structuring pages for on-page optimisation
Analysing competitors’ content and suggesting improvements
Generating schema markup or basic code snippets
Identifying duplicate content or readability issues
These tools are especially helpful for teams looking to scale content production efficiently.
What can’t AI tools do well in SEO?
While AI tools are powerful, they lack contextual judgment and don’t always understand the nuances of your audience, brand, or industry. They can’t:
Replace human strategy and decision-making
Ensure technical implementation on your website
Build high-quality backlinks through outreach
Monitor real-time performance data and adjust campaigns accordingly
Interpret algorithm changes or respond to penalties properly
Understand local market trends or competitive dynamics
In other words, AI can generate ideas and assist with execution—but you or your SEO partner still need to guide, filter, and implement those ideas effectively.
Are AI-generated SEO strategies trustworthy?
AI can suggest best practices and frameworks based on known patterns, but it doesn’t know your specific goals, tech stack, or competitive landscape. Without oversight, relying solely on AI can lead to ineffective or even harmful SEO decisions. Always validate AI output with expert insight or data.
How should I use AI tools like ChatGPT for SEO?
Use AI as a research assistant, content drafter, and productivity booster, not a strategist. Combine AI’s speed with human expertise to plan smarter campaigns, write better content faster, and reduce manual workload—without compromising quality or results.
So, do I still need an SEO professional?
Yes. A professional brings strategy, accountability, and the ability to interpret data, execute technical tasks, and ensure sustainable growth. AI tools are valuable in the process, but human-led SEO is still essential for lasting success.
Let's talk about your project.
So, that's enough about us. Let's talk about your project and how we can help you to start/improve/finish your website. How can we improve your digital presence?
- PHONE +64 03 474 0869
- EMAIL hello@thehustle.nz
-
Address
90 Crawford Street, Dunedin, 9016